Big White

Big White

Client: Big White

Production Team: ARK Media

We proudly collaborated with Big White Ski Resort to promote the exciting winter activities offered at their award-winning family ski destination. By bringing together a group of friends and incorporating our genuine personalities into the storytelling process, we were able to create a memorable and highly engaging experience that resonated with our audience—really leaning into the idea of User Generated Content. Our goal was to make potential viewers feel as if they could fully immerse themselves in the experience we were having, in a raw, unfiltered, and relatable way. I believe we successfully captured not only the spirit but also the unique essence of the resort, making it attractive and accessible to viewers.


Client: Big White

Production Team: ARK Media

We had the exciting opportunity to collaborate with Big White Ski Resort once again during the summer months to showcase how the ski resort offers so much more than just skiing. There are countless fun and adventurous activities to participate in while visiting Big White in the summer season. By incorporating our genuine personalities into the storytelling process, we were able to craft a highly engaging experience that resonated with audiences looking to visit Big White—really leaning into the idea of Elevated User Generated Content. Our goal was to make potential viewers feel like they could immerse themselves in the experience we were having, in a raw, unfiltered, and relatable way.

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